A Raw Deal
Seems like everyone is on some kind of health kick these days. Every day grocery store products are going organic and re-branding themselves to appeal to the health-conscious. And now big brand names are getting in on the action, too.
Take Coke for example. Last year they launched Diet Coke Plus, a soda packed with vitamins and minerals. According to Wikipedia, “each 12-ounce serving of Diet Coke Plus provides 25% of the daily value for niacin and vitamins B6 and B12, and 15% for zinc and magnesium.” Although the Plus logo is a little more colorful than the regular Diet Coke logo, it ultimately stays true to the brand.
Not to be outdone by Coke, Pepsi just launched Pepsi Raw in the UK. Pepsi Raw is just that, as raw as a soda can be. Raw ingredients include apple extract, plain caramel coloring, coffee leaf, tartaric acid from grapes, gum arabic from acacia trees, cane sugar and sparkling water. That’s it. But I think the best part has to be the design of the Raw bottle. Moving away from their more colorful work, Pepsi Raw introduces a bottle almost as raw as the product itself. Minimal branding (a small Pepsi logo up top), big RAW type, stacked down the neck of the bottle, and waves showing off the natural curves of the bottle. And being a clear bottle, the product shines right through. A great example of less is more.
Hopefully Pepsi Raw will hit stateside sometime this year (no word yet) but if you’re wondering how it tastes compared to regular Diet Pepsi, the results are in, and apparently it’s pretty damn similar.
Image from Cherryflava.
See this post on Changethethought.com.