Archive for March, 2008|Monthly archive page

Pimp My Whopper

Whopper Bar

The Whopper is now 51 years old, but it’s about to get a younger look.

By year’s end, Burger King will be launching the Whopper Bar, a do-it-yourself burger bar, featuring Starbucks-style open kitchens, circular chrome countertops and plasma televisions that play looped videos of open flames.

And customers will be treated to a smorgasbord of Whopper options. Varieties include the Angry Whopper, topped with spicy onions (and popular in England); the Texas Double Whopper, with bacon and jalapeños; and the Rodeo Whopper, featuring fried onion rings and barbecue sauce.

Besides the variety of Whoppers, customers can also build-your-own burger.

“The concept is like ‘Pimp My Ride,’ ” Mr. Klein said, referring to the MTV program about customized cars. “To take up your Whopper, make it your own, put you in charge.”

Article and photo from the NYTimes.

Tap That

Tap Project

The Tap Project is the type of project that can really help the less fortunate, and the kind of charity that I think should be a year round fundraiser for EVERY restaurant. Not just a handful of days in March and not just at a select group of eateries.

But that said, the Tap Project is a brilliant idea, and every restaurant taking part in project deserves a shout out.

What is the Tap Project you ask? According to their site, it’s “a campaign that celebrates the clean and accessible drinking water available as an every day privilege to millions, while helping UNICEF provide safe drinking water for children around the world. Beginning Sunday, March 16 and culminating on March 22, the United Nations World Water Day, restaurants will invite their customers to pay $1 for the tap water they normally get for free.”

For every dollar raised, a child will have clean drinking water for 40 days.

$1. That’s it. That’s all it takes. If you go out to eat between March 16 – 22, ask if the restaurant you’re dining at is taking part in the Tap Project, or ask why they’re not.

If you’d like to specifically visit a restaurant taking part in this, visit the restaurant section of tapproject.org to search for a participating restaurant near you.

If you would just like to donate or want any other information, tapproject.org’s got you covered.

See this post on Changethethought.com.

A Raw Deal

Pepsi Raw Ad

Seems like everyone is on some kind of health kick these days. Every day grocery store products are going organic and re-branding themselves to appeal to the health-conscious. And now big brand names are getting in on the action, too.

Take Coke for example. Last year they launched Diet Coke Plus, a soda packed with vitamins and minerals. According to Wikipedia, “each 12-ounce serving of Diet Coke Plus provides 25% of the daily value for niacin and vitamins B6 and B12, and 15% for zinc and magnesium.” Although the Plus logo is a little more colorful than the regular Diet Coke logo, it ultimately stays true to the brand.

Not to be outdone by Coke, Pepsi just launched Pepsi Raw in the UK. Pepsi Raw is just that, as raw as a soda can be. Raw ingredients include apple extract, plain caramel coloring, coffee leaf, tartaric acid from grapes, gum arabic from acacia trees, cane sugar and sparkling water. That’s it. But I think the best part has to be the design of the Raw bottle. Moving away from their more colorful work, Pepsi Raw introduces a bottle almost as raw as the product itself. Minimal branding (a small Pepsi logo up top), big RAW type, stacked down the neck of the bottle, and waves showing off the natural curves of the bottle. And being a clear bottle, the product shines right through. A great example of less is more.

Hopefully Pepsi Raw will hit stateside sometime this year (no word yet) but if you’re wondering how it tastes compared to regular Diet Pepsi, the results are in, and apparently it’s pretty damn similar.

Image from Cherryflava.

See this post on Changethethought.com.