REWARD: Beer For Life

Croucher Hef

The owners of a New Zealand brewery Croucher Brewery Co. just had their laptop stolen. They want their laptop back so bad that the reward for finding it and safely returning it is free beer. For life.

That’s about $18,000 in beerilicious fun. We asked Nigel, one of the owners, how many bottles was that as well as many other things about the laptop and their divine nectar.

Our production is a touch over 100,000 bottles per year. We are pretty small, but growing quickly. Our beer market has many similarities to the american beer market: near/virtual prohibition followed by dominance by a couple of massive brewers, followed by the growth and interest in the flavours of craft brewers. The american market is probably 15 years ahead of us, but our craft market is just starting to gain a toe hold.

We make fine handcrafted beer, and our signature is beer full of flavor, which puts us apart from the mainstream in this country. We produce a pale ale based on a new-world best bitter, a czech-styled pilsner, and ‘the hef’ a hefeweizen, a cloudy german wheatbeer. The hef has gained a bit of cult following helped by its catchy name [gotta love the bunnies], and the growing awareness and interest in wheatbeers here. (from Gizmodo)

If you happen to stumble upon a stolen laptop in New Zealand and want to take them up on their offer, contact them through their site.

1 comment so far

  1. CuriousC on

    Makes one seriously consider a side trip to New Zealand. Where was this laptop last seen?


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