Mousey Marketing

Rat Wine

I’ll admit that Ratatouille is one of the best movies I’ve seen all summer, hell, all year. It’s a really enjoyable film, even more so if you actually are into cooking, food or wine.

On that note, Serious Eats has discovered that Disney is about to launch a line of wines based on the movie.

Disney’s consumer products division has to easily double the size of its creative department. In accordance with the studio’s aim to squeeze every possible dollar out of a film, it will release wines based on the movie Ratatouille: “For the first time, Disney will offer red and white wines to complement the film’s backdrop, a five-star Parisian restaurant, as well as cheese platters, both from Costco Wholesale Corp.”

And according to A Passionate Foodie

Forbes is reporting that Disney is going to market a wine, called “Ratatouille” and bearing the likeness of Remy on the label, through Costco. The wine will be a French Chardonnay from the Burgundy region and will retail for $12.99.

Oh, and speaking of wine, Ratatouille is filled with easter eggs relating to previous Pixar movies and the movie’s crew. Here are some of the food related things to look for from

  • There were 372 graphics created that appear on food labels, boxes, street signs, posters, and businesses. Many of these graphics are named after Ratatouille crew members.
  • Lasseter Cabernet Sauvignon is named for executive producer John Lasseter
  • Chateau-Bird Champagne named for director Brad Bird
  • Chateau-Jessup Pauillac Medoc named for production designer Harley Jessup
  • Colette rides a “Calahan” branded motorcycle, named after Sharon Calahan, the director of photography/lighting.
  • The “Bouchiba” brand spaghetti Linguini cooks with in his apartment is named for animator Bolhem Bouchiba.
  • The “Bradford” mixer in the kitchen is named for producer Brad Lewis
  • The “Susman” brand olive oil is named for associate producer Galyn Susman.
  • “Bar Des 7 Chanceux” is a storefront seen on the streets of Paris. It is named for the “Lucky 7 Lounge,” a homemade secret lounge inside Pixar Animation Studios.

Photo from Flickr.

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