Billions of Vitamins

Vitamin Water

I guess they should’ve waited a couple more months before they released Diet Coke with vitamins, cause Coke now has all they vitamins they could ever want.

Coca-Cola said last week that it would acquire Glaceau for $4.1 billion in cash to gain a foothold in the fast-growing enhanced water market.

Yes, that’s right – that’s a “b.” I wouldn’t even need very much stock; I’d be pretty happy with 10 percent of that total. Which is exactly what rapper 50 Cent will collect; he bought that much of Glacéau back in 2004, when the company released a grape-flavored Formula 50 version of its Vitamin Water in his honor. Formula 50 sold over 10 million bottles in its first 6 months. How does Jeff Gordon’s Chardonnay compare to that? (from Food & Wine’s Mouthing Off)

While it’s not exactly a cheap purchase, I think it makes a lot of sense for Coke. Vitaminwater has had huge growth of late, and that looks likely to continue. With sales of soft drinks flat or even declining, it needs something to drive revenue growth. (from

Photo from Flickr.

%d bloggers like this: