Archive for May 4th, 2007|Daily archive page

Grocery Store for Kids


This is one of those ideas that you say to yourself, “why the hell didn’t I think of this first?”

With obesity levels rising, more and more parents are becoming concerned with what their kids eat. Well parents now have a place to take their kids so they can do their very own grocery shopping at, and not have to worry about them eating bad.

At Kidfresh, prices are kept low, and kids can mix and match different kid cuisines. They offer “shapewiches” which are a much more fun, kid friendly version of sandwiches. Kids can enter through a special door and grab their own kid sized shopping cart. They even offer cooking classes and events to get kids excited about cooking, and parents can even put money on credit cards that the kids can use. There’s even an ice cream counter featuring fruit kabobs and design-your-own cupcakes.

Busy moms and dads who want to provide their children with nutritious organic fare, but don’t have the time or wherewithal to whip up all their meals from scratch, will love the Kidfresh concept. A children’s food store, designed by a team that includes an award-winning chef and dietician as well as a pediatric nutritionist, New York-based Kidfresh offers prepared “Grab + Go” meals or “Mix + Match” selections that cater to four different age groups, ranging from baby to age 10. Food boxes are colour-coded according to age, and contain breakfast, lunch, dinner or snacks, priced from USD 4.95 – USD 7.25 per meal.

The company’s founder wanted to create a Whole Foods for children, offering kids the same variety in prepared foods as Whole Foods does for adults. All menu items are made with fresh, all-natural and mostly organic ingredients, and represent a variety of food groups, with an emphasis on fibre, fruits and vegetables. Portion sizes are age-appropriate, and, keeping in mind the interests of young eaters, Kidfresh serves food in fun shapes and colours. Menu items include Organic Yogurt Parfait with Pureed Strawberries, Honey BBQ Chicken & Cheese Wrap, Piggy-Tail Pasta with Tomato Sauce & Turkey Meatballs, and Honey Graham Stix with Yogurt Pineapple Dip.

1628 2nd Avenue
(Between 84th and 85th)
New York City, 10028