Pimp My Whopper

The Whopper is now 51 years old, but it’s about to get a younger look.

By year’s end, Burger King will be launching the Whopper Bar, a do-it-yourself burger bar, featuring Starbucks-style open kitchens, circular chrome countertops and plasma televisions that play looped videos of open flames.

And customers will be treated to a smorgasbord of Whopper options. Varieties include the Angry Whopper, topped with spicy onions (and popular in England); the Texas Double Whopper, with bacon and jalapeños; and the Rodeo Whopper, featuring fried onion rings and barbecue sauce.

Besides the variety of Whoppers, customers can also build-your-own burger.

“The concept is like ‘Pimp My Ride,’ ” Mr. Klein said, referring to the MTV program about customized cars. “To take up your Whopper, make it your own, put you in charge.”

Article and photo from the NYTimes.