Maxim Magazine + Steakhouse
Sorry for the delay…
Been traveling a bit and working too much, but I’m back to posting when I can.
This just in – Maxim Magazine and Jeffrey Chodorow’s China Grill Management will open 15 “Maxim Prime” restaurants over the next five years.
It doesn’t seem like a likely duo, but their idea is interesting.
“Maxim Prime will be designed to appeal to customers in their 20s and 30s,” Dennis CEO Stephen Colvin says. The average age of the Maxim reader is 27. (from USA Today)
And according to Grub Street…
The Times today confirms that this summer Jeffrey Chodorow will open a steakhouse, Center Cut, in the Empire Hotel and — the real horror show — a Maxim-magazine-branded steakhouse to replace Ono in the Gansevoort Hotel in late March. Will it be a “breastaurant” combining boob tubes and tube tops à la Hooters, or will Chodorow go for something a tad bit more refined?
But this steakhouse won’t be anything like your father’s steakhouse, nor will it be anything like a Hooters. According to USA Today, Maxim Prime will be more upscale and intimate. “Sexy but sophisticated,” Chodorow says.
Another unique feature will be the size of their portions. Maxim Prime will serve smaller portions since their patrons will be going out afterwards, so their meals won’t put them in a food coma.
Photo from Flickr.