FOX is really promoting the hell out of this Simpsons movie. You probably know about the real life Kwik-E-Marts, but if you live under a rock, click here.
But besides 7-11, the Simpsons are partnering with a few other brands as well.
Another out-of-the-box promotional partnership for the movie is its tie-in with Vans, which hired 12 underground artists to design 14 different pairs of limited-edition “Simpsons”-inspired sneakers depicting their own interpretations of the animated characters.
For its part, JetBlue is partnering with “The Simpsons Movie” for its first official film promotion, labeling itself the “official airline of Springfield,” the Simpsons’ hometown. “We share a sense of humor with ‘The Simpsons,’” JetBlue spokeswoman Jenny Dervin said. ” ‘The Simpsons’ poke fun at corporate America, and so do we.”
Burger King, which has tie-ins with “Transformers” and “Spider-Man” this summer, is running co-branded TV ads to support “The Simpsons Movie.” It will feature a line of “Simpsons” toys in kids meals, advertise its Ultimate Double Whopper as Homer’s favorite whopper and feature in-store point-of-sale materials. (from The Hollywood Reporter)
And now Ben & Jerry’s will be the official ice cream of Springfield, however, this promotion will only benefit the winners of the Real Springfield contest, those people in Springfield, Vermont.
It’s called “Duff and D’oh-Nuts” and it’s a combination of the two best flavors in the world– at least, according to Homer Simpson. The ice cream is a combination of chocolate and cream stout with chunks of glazed chocolate donuts. (from TV Squad)
Sounds delicious! Too bad it’ll only be offered to the fine citizens of Springfield and for one day and one time only.
Photo from Flickr.