Archive for March 28th, 2007|Daily archive page

Pick Your Nose

Pick A Nose

You can pick your nose, you can pick your friends, and now you can pick your friends nose, or at least the nose cup they’ll be using to drink out of.

Pick Your Nose Party Cups come with 24 – 12oz. cups, there’s a good mix of both male and female nose, with and with mustaches. They’ll cost ya $7.49.

Head over to Perpetual Kid to purchase these.

Real Kwik-E-Marts?

Kwik-E-Mart

Who needs the Kwik-E-Mart? I DO!

7-11 is currently in talks to “Simpsonize” 11 of their stores to promote the Simpsons Movie this summer. It’s not known which 11 stores and the deal isn’t final yet, but it’s looking good.

If all goes as planned, the convenience store chain plans to refit 11 stores across the U.S. — Richmond is an unlikely choice — to resemble the front of the Kwik-E-Mart, the convenience store that Homer and other characters frequent in the classic cartoon TV series.

Customers also will be able to buy products inspired by the nearly two-decades-old show, including KrustyO’s cereal, Buzz Cola and iced Squishees (the cup says Squishee, but the contents will be Slurpee).

The chain also will use pictures of Simpsons characters to promote 7-Eleven’s line of fresh foods, such as placing the face of Homer and his classic “Mmmm . . . sandwich” quip on sandwich wrappers. (Times Dispatch)

Ron Mexico Opens Tasting Room

Vick

Are athletes natural restaurateurs? It seems like a natural progression. It’s a chance to use their star status for a business venture, expanding their personalities and popularity. Usually it’s just some famous guy lending his name in exchange for some pocket change but sometimes the athlete really believes in it, at least enough to get it off the ground.

Take Shula’s Steak House, for example. After retiring from head coach of the Miami Dolphins, Don Shula was able to spend more time expanding his steak houses. He now has 4 different types of restaurants in 13 states.

And now Michael Vick is getting into the business, with his first venture The Tasting Room, an Atlanta winery restaurant.

Michael Vick was enthusiastic about his new winery restaurant, but the Atlanta Falcons quarterback steered away from questions about other endeavors.

Vick spoke with the media Wednesday night at The Tasting Room in suburban Atlanta for the first time since being cleared of possible drug charges following an encounter in Miami with airport security.

Vick said he was excited about his first business partnership. He had little to say about his new head coach, Bobby Petrino, or football in general. (MSNBC)

Seems like a good move for him. Now he just needs to stay away from the Miami International Airport and water bottles that smell like marijuana.

What’s that smell?

Advertisers are trying something new with creative smelling techniques in hopes of getting more people to buy their product. Some of their “techniques” are pretty interesting but it’s still too early to tell if any of these will work.

From rub-and-sniff newspaper ads to movies that release odors, everyone is suddenly trying to sell with smell.

It’s not enough to have your customers’ eyes and ears–now you need to attract their noses too. This month, 100 gas stations in California will be trying technology that wafts coffee aroma at the pump in a bid to tempt its pay-and-go customers into the store for java.

Clear Channel, meanwhile, is experimenting with scented billboards. USA Today and the Wall Street Journal are set to offer “rub and sniff” newspaper ads. And some retailers are also preparing products with added smell.

Wal-Mart is rolling out experimental DVDs with “smell-o-vision,” electronic scent wafers that release the odor of a burning building, say, or a freshly fired gun, at precisely timed moments during the movie.

Until recently, scent-based ads were rarely used outside the fragrance and cosmetics industry. But now Madison Avenue has figured out that it can use smell to distract consumers from other media.

Scent marketing gives companies “a competitive advantage over ads on the Internet,” says Arthur Sherwood, managing partner at sensory marketing consultancy Scent ID. “It’s something the Internet can’t do.”

Ad companies plan to spend as much as $80 million this year on scent marketing; the three-year-old Scent Marketing Institute estimates that number will reach more than $500 million by 2016.

Depending on consumer reaction, of course, this could turn out to be a short-lived–and expensive–fad. In December, San Francisco bus shelters were equipped with chocolate chip cookie-fragranced strips for a “Got Milk?” campaign. Days later, transit authorities tore down the strips after commuters complained that they were triggering allergic reactions.

Lesson learned, says the industry: Enclosed areas should be avoided. (Business 2.0)

Piven Banned from Nobu

Apparently it’s not a good idea to tip your waiter with an Entourage DVD.

Entourage star Jeremy Piven has reportedly been banned from America’s Nobu restaurants after paying a waiter’s tip with a DVD.

The Old School star was dining at celebrity chef Nobu Matsuhisa’s restaurant in Aspen, Colorado during the recent US Comedy Arts Festival.

When the bill came, Piven paid up and left the waiter a copy of his Entourage DVD as a tip. The outraged server threw the DVD at the celebrity diner.

“He (Piven) came in with a large group of 12 or more without reservations and asked for a table,” told New York’s Daily News. “It was a very busy night, but a table, although cramped, was provided. On his way out, he made a nasty comment to the manager: ‘Thanks for nothing.”

The actor was later advised to steer clear of all Nobu restaurants.

But Piven is playing down the incident in Aspen: “I’m such a fan of Nobu and all of his restaurants. I had a great dinner at the Nobu in Aspen. As always, the meal was excellent and the service was great.” (Jewtastic)

Quite the tipper.

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